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Autodesk produces the most widely used CAD software in the world – AutoCAD. To diversify its business, Autodesk took on a new market – mechanical design and manufacturing. The new tools, Design Expert and Manufacturing Expert, help engineers design parts, and send commands to lathes and tools that make parts for complex systems such as cars and planes.
Most manufacturers were beginning to require that subcontractors automate their design process, or risk losing contracts. That’s why this piece focuses on the “competitive edge in manufacturing” and how a company can maintain it.
This package received a 35 percent response rate and swamped the company’s resellers with new leads.
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