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California Bank & Trust wanted to help professionals such as lawyers, doctors, dentists, CPAs, and architects open a Professional CashLine line of credit with a special offer of 1% below prime rate for six months.
Because the bank positions itself as offering excellent local service, this mailing was customized for each bank office and signed by the local branch manager. Respondents are asked to call or stop by their local branch to open their Professional CashLine accounts.
The mailing was sent in December, so the offer is positioned as an excellent way to end the year.
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