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Using a courier service for rush delivery of an envelope or small box is routine. But what about same-day delivery for shipments weighing thousands of pounds?
Con-Way NOW offers such a service – same-day delivery of large shipments to destinations hundreds of miles away.
To introduce the service and generate sales leads, a mailing was sent to production and shipping managers. The package uses a clock concept to introduce the service as one to use when something needs to be sent “NOW!”
In fact, the inside of the brochure features a large clock with captions showing the variety of scenarios where the service might be handy. To tie into the concept, the offer is a free digital stopwatch for completing a short survey.
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