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Eldorado Bank is a southern California bank with a unique marketing position. Although it will accept retail business, it focuses almost exclusively on the business market, positioning itself as “value-added business banking.”
This lead generation mailing discusses what is of concern to business owners – the future of the economic climate. Also enclosed (but not shown because I didn’t write it) was a copy of the California State University Economic Forecast.
This mailing demonstrates how Eldorado Bank keeps the business needs of its customers in mind – and offers a competitive banking analysis of how much can be saved in fees by switching to Eldorado Bank.
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