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Emery Worldwide positions itself as offering a highly customized level of courier and cargo services.
Most Emery shipments are fairly routine. But the company prides itself on meeting virtually any special need. To highlight this idea, a mailing was developed around the story of an unusual shipment – that of a legendary Apollo space capsule.
The self-mailer tells the story of the shipment and illustrates the value of shipping with a company that can handle such a unique piece of cargo. The offer, a space pen, ties nicely into the concept.
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