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Credit unions position themselves as delivering a better deal than banks – paying higher interest on savings, offering lower rates on loans, and charging lower transaction fees.
First Financial Credit Union adopted a new marketing approach to focus on individual lifestyle issues. Rather than sell on mere price and features, products are promoted as meeting needs for any stage of life.
These brochures on a variety of lifestyle-based services were placed in racks at branch locations and mailed to prospects on request. The copy below is for the real estate version.
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