Sales Letter

Frontera

Objective: Generate leads forcontent management services

Frontera

As an application service provider, Frontera provides content management services to companies that would prefer to outsource management of highly complex Web sites.

This sales letter was sent to generate leads for Frontera’s services. The offer is for a white paper on how to manage content so that enterprises can be “future-proofed.”

At a more than 4 percent response, the mailing generated more than 200 leads.


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