Direct Mail

Sun Microsystems

Objective: Generate leads from IT executives on Web infrastructure solutions

Sun Microsystems

Sun Microsystems needed to generate sales leads for its Web infrastructure management solutions.

A survey showed that IT executives were most worried about regulatory compliance and implementing strict access control to Web applications. The access issues of most concern weren’t the typical worries over hackers – but on how to easily provide varying levels of access to documents to employees, suppliers, and customers.

This mailing was executed in partnership with some of Sun’s leading resellers.


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