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This mailing was created to promote the usage of the Wells Fargo MasterCard debit card.
To encourage account holders to use the card, a sweepstakes was held. Each usage of the card at a retail location entered the customer for a chance at $10,000. In addition, there were $1, $3 and $5 incentives for using the card.
The piece is executed in a die-cut format and unfolds in a way to demonstrate that it’s easy to use the card “around the corner, around town, or anywhere MasterCard is accepted.”
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