APPROACH

Listening: The most important writing skill

Some writers seem to believe that their most important skill is putting two words together.

But I look at it a little differently. Of course, a flair for writing is essential, but listening carefully and understanding your strategy is what turns that flair into great copy and concepts.

It's no secret. By putting time and research into understanding your business, your communications objectives, and your audience, I create copy that communicates with precision and clarity.

Words & imagery: All working together

The right copy with the right design is vital to your messaging. That’s why I’m happy to team up with your art director to review layouts and proofs -- to make certain that the words and images commmunicate in harmony. Or I can team up with one of my talented design colleagues to provide a complete solution.

Get a fresh set of eyes

Sometimes I'm called in because deadlines loom and internal resources are swamped. Other times, it's because a freelance writer brings some extra perspective to a project.

Although I'm in the San Francisco Bay Area, I can work electronically for clients worldwide.

So whether the work is piling up, or you need some fresh eyes, contact me about your next project.