BACKGROUND
15 years of marketing and communications experience
Some people hire me because I have the knack for communicating the spirit of their message and brand. Others because I know how to persuade both consumer and business audiences.
As a former creative director and copy supervisor, I can take your strategic direction and turn it into focused concepts and compelling copy.
You can see for yourself. Check out my portfolio to see the type of work I can bring to your organization. You'll discover that I have a pretty deep background in technology, financial services, travel, and many other industries -- for a wide range of happy clients.
My resumé in a nutshell
- Freelance copywriter for 15 years
- Creative director at two direct response agencies, the 360 Group and Manus Direct Marketing
- Adjunct professor of communications at Simmons College in Boston
- Contributor to marketing publications and author of the “Business to Business Marketing” chapter of Ed Nash’s Direct Marketing Handbook
"Unquestioningly one of the best copywriters we've ever worked with, Richard Bloch is an excellent thinker with a thorough understanding of branding and direct response. Best of all, his packages pull and our clients respect his smarts, which makes us come back for more."
Walter HagstromManaging Partner
Burton, Livingstone & Kirk
Self Promotion: I was looking at a tin of mints on my desk and thought "That might be a cool promotion."
AAA: Direct mail for membership campaign
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