BRIGHT IDEAS

Samples from my blog

Here are a few essays on marketing and communications from my blog.

• Less Buzz, More Meaning
  Do you really need all those buzzwords?
• Metaphorically Speaking
  Whatever you do, don't mix them up!
• I've Got a Lot of Gas
  Vivid examples for more vivid copy
• Big Brother's Father on Writing
  Still good advice 60 years later
• Aristotle & Associates
  Still good advice 2,300 years later
• Felony Sentences
  Parole yourself from bad writing
• Happier Landings
  Landing page tips that work

"Thanks Richard! Appreciate the subtle touches that really capture the essence of our new messaging strategy."

Art Rowe-Cervany
Marketing Director
Matrix Direct Insurance Services

• More testimonials

• Background
• Expertise
• Approach

Frontera: Lead generation direct mail for J2EE-compliant web services

 

Holland America Line: Newsletter for Holland America Line passengers

 

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