BRIGHT IDEAS

Samples from my blog

Here are a few essays on marketing and communications from my blog.

• Less Buzz, More Meaning
  Do you really need all those buzzwords?
• Metaphorically Speaking
  Whatever you do, don't mix them up!
• I've Got a Lot of Gas
  Vivid examples for more vivid copy
• Big Brother's Father on Writing
  Still good advice 60 years later
• Aristotle & Associates
  Still good advice 2,300 years later
• Felony Sentences
  Parole yourself from bad writing
• Happier Landings
  Landing page tips that work

"Richard Bloch is the consummate marketing writer -- he knows how to sell with words. When Richard writes for our clients, they get great copy and great results. Don't go anywhere, Richard!"

Doug Smith
Creative Director
Connect Direct

• More testimonials

• Background
• Expertise
• Approach

SoftCoin: White paper to demonstrate thought leadership on the future of interactive promotion strategies

 

McAfee: Brochure for small business and enterprise-class total protection secuity solution

 

More samples

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• Best of