BRIGHT IDEAS

Samples from my blog

Here are a few essays on marketing and communications from my blog.

• Less Buzz, More Meaning
  Do you really need all those buzzwords?
• Metaphorically Speaking
  Whatever you do, don't mix them up!
• I've Got a Lot of Gas
  Vivid examples for more vivid copy
• Big Brother's Father on Writing
  Still good advice 60 years later
• Aristotle & Associates
  Still good advice 2,300 years later
• Felony Sentences
  Parole yourself from bad writing
• Happier Landings
  Landing page tips that work

"You're good! You've done just what was needed on this project, to clarify and simplify. Right on, Richard!!!"

Andy Gibbs
President
Patent Cafe

• More testimonials

• Background
• Expertise
• Approach

Cruise West: Microsite to support lead generation for small-ship Alaska cruises

 

Self Promotion: I was looking at a tin of mints on my desk and thought "That might be a cool promotion."

 

More samples

• By media
• By industry
• Best of