BRIGHT IDEAS

Samples from my blog

Here are a few essays on marketing and communications from my blog.

• Less Buzz, More Meaning
  Do you really need all those buzzwords?
• Metaphorically Speaking
  Whatever you do, don't mix them up!
• I've Got a Lot of Gas
  Vivid examples for more vivid copy
• Big Brother's Father on Writing
  Still good advice 60 years later
• Aristotle & Associates
  Still good advice 2,300 years later
• Felony Sentences
  Parole yourself from bad writing
• Happier Landings
  Landing page tips that work

"Providing complex technology content for a quick turn project, Richard was able to grasp the messaging and turn it into an interesting story ... on the first shot!"

Norman St. Jules
Creative Director
Babcock & Jenkins

• More testimonials

• Background
• Expertise
• Approach

Self Promotion: Wishing everyone a m-m-m-agnificent 2007 holiday season

 

Autodesk: Data sheets for GIS and infrastructure management solutions

 

More samples

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• Best of