BRIGHT IDEAS
Samples from my blog
Here are a few essays on marketing and communications from my blog.
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Less Buzz, More Meaning
Do you really need all those buzzwords? -
Metaphorically Speaking
Whatever you do, don't mix them up! -
I've Got a Lot of Gas
Vivid examples for more vivid copy -
Big Brother's Father on Writing
Still good advice 60 years later -
Aristotle & Associates
Still good advice 2,300 years later -
Felony Sentences
Parole yourself from bad writing -
Happier Landings
Landing page tips that work
"Consistently on-time, on-strategy, and on-call, he's become an essential component of our marketing department."
Tonya DeGanceMarketing Director
Boingo Wireless
Emery Worldwide: Direct mail that tells the story of shipping historic Apollo space capsule
Boingo Wireless: Email to promote wireless internet access
More samples