BRIGHT IDEAS

Samples from my blog

Here are a few essays on marketing and communications from my blog.

• Less Buzz, More Meaning
  Do you really need all those buzzwords?
• Metaphorically Speaking
  Whatever you do, don't mix them up!
• I've Got a Lot of Gas
  Vivid examples for more vivid copy
• Big Brother's Father on Writing
  Still good advice 60 years later
• Aristotle & Associates
  Still good advice 2,300 years later
• Felony Sentences
  Parole yourself from bad writing
• Happier Landings
  Landing page tips that work

"Consistently on-time, on-strategy, and on-call, he's become an essential component of our marketing department."

Tonya DeGance
Marketing Director
Boingo Wireless

• More testimonials

• Background
• Expertise
• Approach

Emery Worldwide: Direct mail that tells the story of shipping historic Apollo space capsule

 

Boingo Wireless: Email to promote wireless internet access

 

More samples

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