This was a fun project. Humboldt Creamery needed to revise about 80 of its flavor descriptions to match its new branding. Their ice creams include the traditional varieties you'd expect (chocolate, vanilla, strawberry, etc.), plus a range of specialty flavors such as Gooey Cluster, Green Tea, and Marionberry Cobbler.
To match the new messaging, the company wanted descriptions that were fun and engaging, but also reinforce the freshness and quality of the product.
See some of my flavor descriptions below (the hardest one to write was "vanilla"). To see more, view this PDF.
