Richard Bloch - Copywriter Richard Bloch - Copywriter

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My Portfolio

By Industry
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A Quick View
Self Promotion

Complete portfolio by industry

= one of my favorites         Samples are in PDF format.

Technology

Accela Wireless
White paper on mobile wireless technology

Advent Software
White paper on investment management reporting tools

Asymetrix
Selling seminar on multimedia development

Autodesk
Response rate of 35% for this mailing on new design software

Autodesk
Data sheet on upgraded 2D and 3D design software for manufacturers

Autodesk Map
Web site introducing upgraded version of 3D mapping software (links to site)

BEA
Direct response landing site introducing service-oriented architecture capabilities

Boingo Wireless
Email promoting Wi-Fi service and technology

Boingo Wireless
Welcome kit for new members of wireless internet service

Borland
Postcard introducing Together modeling software

Covad 
Direct mail promoting business-class brooadband service

Evault
Data sheet on reseller program for data protection and recovery service

FileNet 
Lead generation package for business process management software

Frontera
Brochure promoting customized ASP services

Frontera
Collateral on content management services

Frontera
Lead generation letter for content management services

Frontera
Direct mail package promoting J2EE capabilities

Frontera
Data sheets on individual ASP services

Frontera
White paper, “Future-Proofing Your Enterprise”

Hewlett-Packard
Email promoting network infrastructure solutions web seminar

Peoplesoft
Promotion of seminar to sell ERP software

Proxim 
Email promoting broadband and wireless to K-12 educators

Tavant Technologies
Web site promoting web-based enterprise applications development (links to site)

VMware 
Offering information kit on building a virtualized infrastructure

Zone Labs 
Email offering security information to college and university system administrators

Financial services

Eldorado Bank
Lead generation package aimed at business banking market

First Financial
Brochures promote credit union services with a lifestyle focus

Matrix Direct
Letter selling life insurance

Matrix Direct
Newsletter to stay in touch with life insurance prospects

Transamerica
Sales letter promoting reverse mortgages

Wells Fargo
Uniquely designed direct mail promoting debit card

Travel & leisure

Holland America Line
Long copy letter promoting Alaska travel

Holland America Line
Newsletter to communicate with prospective Alaska travelers

Holland America Line
Data sheet for travel agents on selling Alaska

Holland America Line
Self-mailer selling Alaska cruises

Holland America Line
Loyalty-building newsletter for previous cruisers

Holland America Line
World Cruise mailing sent from the Netherlands

Transportation

Conway Transportation
Introduce and generate leads for time-critical delivery service

Emery Worldwide
“Interesting Shipments” mailing to sell courier and cargo services

Emery Worldwide
Another “Interesting Shipments” mailing for Emery

Consulting services

P Kraan Corporate Engineers
Web site for management consulting firm specializing in technology (links to site)

PricewaterhouseCoopers
White paper on new theory of business forecasting

PricewaterhouseCoopers
“Explorer Series” promotion and Adaptec case study

RHK Telecommunications
Collateral on exclusive CEO advisory service

Other

Addison Wesley Publishing
Promoting adoption of college textbooks to professors

InsideTrack Learning
Overview of academic coaching services

PatentCafe
Email selling Smithsonian Kits for Kids

Williams-Sonoma
“Homefront” employee newsletter

Specializing in: 
• Direct response
• Sales lead generation
• Technical writing
• Email & Web
• Articles
• White papers
• Newsletters
• Brochures
• Data sheets