Richard Bloch - Copywriter Richard Bloch - Copywriter

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My Portfolio

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Self Promotion

Complete portfolio by media

= one of my favorites         Samples are in PDF format.

Direct mail - business

Asymetrix
Selling seminar on multimedia development

Autodesk 
Response rate of 35% for this mailing on new design software

Borland
Postcard introducing Together modeling software

Conway Transportation 
Introduce and generate leads for time-critical delivery service

Covad 
Direct mail promoting business-class broadband service

Eldorado Bank
Extremely successful lead generation package aimed at business banking market

Emery Worldwide
“Interesting Shipments” mailing to sell courier and cargo services

Emery Worldwide
Another “Interesting Shipments” mailing for Emery

FileNet 
Lead generation package for business process management software

Frontera
Direct mail package promoting J2EE capabilities

Peoplesoft
Promotion of seminar to sell ERP software

Direct mail - consumer

Holland America Line
Self-mailer selling Alaska cruises

Holland America Line
World Cruise mailing sent from the Netherlands

Wells Fargo
Uniquely designed direct mail promoting debit card

E-mail

Boingo Wireless
E-mail promoting Wi-Fi service and technology

Hewlett-Packard
E-mail promoting network infrastructure web seminar

PatentCafe
E-mail selling Smithsonian Kits for Kids

Proxim 
Promoting broadband and wireless to K-12 educators

VMware
Offering information kit on building a virtualized infrastructure

Zone Labs 
Email offering security information to college and university system administrators

Sales letters

Autodesk
Sales letter for new surface design technology

Frontera
Lead generation letter for content management services

Holland America Line
Long copy letter promoting Alaska travel

Matrix Direct
Letter selling life insurance

Transamerica
Sales letter promoting reverse mortgages

Articles & newsletters

Holland America Line
Newsletter on to communicate with prospective Alaska travelers

Holland America Line
Loyalty-building newsletter for previous cruisers

InsideTrack Learning
Overview of academic coaching services

Matrix Direct
Newsletter to stay in touch with life insurance prospects

Williams-Sonoma
“Homefront” employee newsletter

White papers & case studies

Accela Wireless
White paper on mobile wireless technology

Advent Software
White paper on investment management reporting tools

Frontera
White paper, “Future-Proofing Your Enterprise”

PricewaterhouseCoopers
White paper on new theory of business forecasting

PricewaterhouseCoopers
“Explorer Series” promotion and Adaptec case study

Brochures

Addison Wesley Publishing
Promoting adoption of college textbooks to professors

Boingo Wireless
Welcome kit for new members of wireless internet service

First Financial
Brochures promote credit union services with a lifestyle focus

Frontera
Brochure promoting customized ASP services

Frontera
Collateral on content management services

RHK Telecommunications
Collateral on exclusive CEO advisory service

Data sheets

Autodesk
Data sheet on upgraded 2D and 3D design software for manufacturers

Evault
For reseller program for data protection and recovery service

Frontera
Data sheets on individual ASP services

Holland America Line
Flyer for travel agents on selling Alaska

Web sites

BEA
Direct response landing site introducing service-oriented architecture capabilities

Tavant Technologies
Site promoting web-based enterprise applications development (links to site)

P Kraan Corporate Engineers
Web site for management consulting firm specializing in technology (links to site)

Autodesk Map
Site introducing upgraded version of 3D mapping software (links to site)

Specializing in: 
• Direct response
• Sales lead generation
• Technical writing
• Email & Web
• Articles
• White papers
• Newsletters
• Brochures
• Data sheets