PORTFOLIO

Client: AAA

Project: Direct Mail

Overview: As the world's largest organization of motorists, AAA already has significant brand equity and market share with close to 50 million members. Most join simply for the assurance of roadside assistance, but there are many other little-known benefits of membership.

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The concept for this package, "Relax, wherever the road takes you, you've got AAA," promotes the organization as offering both 24/7 roadside assistance and additional discounts that are well worth the $5 per month membership dues.

"Richard Bloch is the consummate marketing writer -- he knows how to sell with words. When Richard writes for our clients, they get great copy and great results. Don't go anywhere, Richard!"

Doug Smith
Creative Director
Connect Direct

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