PORTFOLIO

Client: Autodesk

Project: Interactive Demo

Overview: Autodesk makes most of its applications available on a subscription basis. One set annual fee includes all upgrades, tutorials, support, and other benefits.

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Because some customers don't really understand the value proposition of subscription purchasing, this video overview supports the main benefit -- getting the most out of a company's technology investment. Links at right of the window allowed viewers to select specific segments of the demo or watch the entire presentation.

"Richard Bloch is the consummate marketing writer -- he knows how to sell with words. When Richard writes for our clients, they get great copy and great results. Don't go anywhere, Richard!"

Doug Smith
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