PORTFOLIO

Client: Addison-Wesley

Project: Brochure & Poster

Overview: One of Addison-Wesley's best-selling textbooks is Michael Parkin's Economics, now in its eighth edition.

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The concept for this promotion, "Think Like an Economist," reflects the author's approach to teaching economics in the context of current issues. The brochure includes a poster for professors to post with a $1,000 scholarship contest based on that theme.

"Thanks Richard! Appreciate the subtle touches that really capture the essence of our new messaging strategy."

Art Rowe-Cervany
Marketing Director
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