PORTFOLIO

Client: Bank of Hawaii

Project: Direct Mail

Overview: Bank of Hawaii partnered with Flagship Health to make an exclusive concierge-style healthcare program available to customers of the bank's Private Client Group.

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This mailing introduces the program as an exclusive "by invitation only" offering for gaining access to a high level of care without undue bureaucracy and delay. The brochure presents several scenarios that illustrate various program benefits.

"Thanks Richard! Appreciate the subtle touches that really capture the essence of our new messaging strategy."

Art Rowe-Cervany
Marketing Director
Matrix Direct Insurance Services

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