PORTFOLIO

Client: Boingo Wireless

Project: Email

Overview: In 2001, wireless access wasn't nearly as widely available as it is today, and it wasn't always easy to get back online after moving from one location to another.

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At that time, Boingo Wireless had just introduced an aggregated network of wireless locations offering faster connection speeds for one fixed monthly fee. This email was sent to those who purchased laptops, positioning Boingo as "true wireless freedom" and offering one free month of service.

"A clear thinker with great ideas, Richard has been a big help in communicating with our associates with just the right voice."

Shirley Ross
VP, Training & Development
Williams-Sonoma

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