PORTFOLIO

Client: California Bank & Trust

Project: Direct Mail

Overview: California Bank & Trust's Business CashLine for Professionals was designed to serve professionals in private practice, such as lawyers, doctors, dentists, etc.

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This mailing was sent out in early December, so the concept was built around "a great way to end the year." It suggests ways the many ways that professionals can use access to additional financing. Because California Bank & Trust positions itself as "Banking by Californians for Californians," the letter was customized by local branch with an offer to stop by or call the branch manager.

"Thanks Richard! Appreciate the subtle touches that really capture the essence of our new messaging strategy."

Art Rowe-Cervany
Marketing Director
Matrix Direct Insurance Services

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