PORTFOLIO

Client: Conway Transportation

Project: Direct Mail

Overview: Con-Way NOW provides same-day and next-day courier service for shipments of any size or weight. The company can dispatch trucks and drivers 24/7 to pick up a shipment and transport it directly to its destination with no in-transit delays.

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To introduce this service, this mailing uses a clock concept to present a variety of scenarios that call for a "now" level of service. The clock on the inside of the brochure is surrounded by callouts showing the many times of day when rush freight service might make sense. Both the letter and the reply device offer a digital stopwatch as a premium for filling out a short survey.

"A clear thinker with great ideas, Richard has been a big help in communicating with our associates with just the right voice."

Shirley Ross
VP, Training & Development
Williams-Sonoma

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AAA: Direct mail for membership campaign

 

Holland America Line: Newsletter for Holland America Line passengers

 

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