PORTFOLIO

Client: Cruise West

Project: Web Site

Overview: Cruise West provides a more casual cruising experience than other cruise lines, with a focus on an "up close and personal" experience on smaller ships. This appeals to the more adventurous traveler who cares more about the destination than about dressing up for dinner and dancing.

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This microsite supported both direct mail and online lead generation, offering a free DVD and the chance to win a digital camera. The copy and design present Alaska as destination best experienced aboard a small ship, which can bring visitors closer to wildlife, glaciers, and more.

"Providing complex technology content for a quick turn project, Richard was able to grasp the messaging and turn it into an interesting story ... on the first shot!"

Norman St. Jules
Creative Director
Babcock & Jenkins

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