PORTFOLIO

Client: Emery Worldwide

Project: Direct Mail

Overview: Most Emery shipments are rather routine. But the company prides itself on meeting virtually any special need.

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To prove that claim, a series of mailings was developed on some "interesting shipments," in this case, shipping a family of cheetahs from Texas to California on an extremely tight deadline. The self-mailer tells the story of that shipment and demonstrates the value of doing business with a company that provides customized logistics amd other specialized services.

"Unquestioningly one of the best copywriters we've ever worked with, Richard Bloch is an excellent thinker with a thorough understanding of branding and direct response. Best of all, his packages pull and our clients respect his smarts, which makes us come back for more."

Walter Hagstrom
Managing Partner
Burton, Livingstone & Kirk

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