PORTFOLIO

Client: Fisher Investments

Project: Direct Mail

Overview: Led by Forbes columnist Ken Fisher, Fisher Investments manages portfolios for those with liquid assets of at least $500,000. Yet a large number of those investors don't view themselves as wealthy enough for private portfolio management.

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This mailing is based on the premise that those who have built wealth gradually don't realize how much they really have at stake. The offer positions the free Stock Market Outlook as information usually reserved for private clients, which adds a level of exclusivity to the mailing.

"Richard Bloch is the consummate marketing writer -- he knows how to sell with words. When Richard writes for our clients, they get great copy and great results. Don't go anywhere, Richard!"

Doug Smith
Creative Director
Connect Direct

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