PORTFOLIO

Client: Holland America Westours

Project: Brochure

Overview: This brochure promotes some of the many Holland America Westours options for Alaska cruises and land tours.

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The piece presents Alaska as an exotic and rugged, yet accessible, destination that can be seen in luxurious comfort. A few sample itineraries are provided to help prospects narrow down their options before seeing a travel agent.

"Unquestioningly one of the best copywriters we've ever worked with, Richard Bloch is an excellent thinker with a thorough understanding of branding and direct response. Best of all, his packages pull and our clients respect his smarts, which makes us come back for more."

Walter Hagstrom
Managing Partner
Burton, Livingstone & Kirk

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