PORTFOLIO

Client: Holland America Line

Project: Newsletter

Overview: To build brand loyalty and maintain contact with frequent cruisers, Holland America Line created an ongoing communications program featuring a newsletter on the company, its ships, and destinations.

More

The Mariner newsletter positions the company as cruise travel experts and includes special offers reserved for Holland America Line alumni. Many cruises, especially those that feature a unique itinerary, sell out quickly once they are announced in the Mariner.

"Richard Bloch is the consummate marketing writer -- he knows how to sell with words. When Richard writes for our clients, they get great copy and great results. Don't go anywhere, Richard!"

Doug Smith
Creative Director
Connect Direct

• More testimonials

Holland America Line: Direct mail for Holland America Line's World Cruise

 

Mindjet: Direct mail to college professors for mind-mapping software application

 

More samples

• By media
• By industry
• Best of