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Client: Holland America Line

Project: Newsletter

Overview: To build brand loyalty and maintain contact with frequent cruisers, Holland America Line created an ongoing communications program featuring a newsletter on the company, its ships, and destinations.

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The Mariner newsletter positions the company as cruise travel experts and includes special offers reserved for Holland America Line alumni. Many cruises, especially those that feature a unique itinerary, sell out quickly once they are announced in the Mariner.

"Richard offers strong strategic ideas at the early stages and smartly written copy during creative development. He is a prince to work with."

Jim Hallock
Executive Creative Director
Agewave Impact

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