PORTFOLIO

Client: Home Funds Direct

Project: Direct Mail

Overview: Because current customers can be an excellent source for additional business, Home Funds Direct sent a mailing to past customers who last refinanced when their credit was subprime, but who now had higher FICO scores.

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To reinforce the customer's existing relationship with Home Funds Direct, this mailing reflects a softer, friendlier approach, flattering customers on their excellent payment history and suggesting they contact the company to see if they now qualify for better terms.

"Richard offers strong strategic ideas at the early stages and smartly written copy during creative development. He is a prince to work with."

Jim Hallock
Executive Creative Director
Agewave Impact

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ICB Entertainment Finance: Web site for firm that specialized in entertainment finance

 

Irwin Home Equity: White paper for mortgage brokers on the benefits of HLTV financing solutions

 

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