PORTFOLIO

Client: Humboldt Creamery

Project: Flavor Descriptions

Overview: In conjunction with a new web site design, Humboldt Creamery needed to revise about 80 of its flavor descriptions to match its new branding.

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Their ice creams include the traditional varieties you'd expect (chocolate, vanilla, strawberry, etc.), plus a range of specialty flavors such as Gooey Cluster, Green Tea, and Marionberry Cobbler. To match the messaging of the web site, the company wanted descriptions that were fun and engaging, but also reinforce the freshness and quality of the product.

"A clear thinker with great ideas, Richard has been a big help in communicating with our associates with just the right voice."

Shirley Ross
VP, Training & Development
Williams-Sonoma

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