PORTFOLIO

Client: Humboldt Creamery

Project: Flavor Descriptions

Overview: In conjunction with a new web site design, Humboldt Creamery needed to revise about 80 of its flavor descriptions to match its new branding.

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Their ice creams include the traditional varieties you'd expect (chocolate, vanilla, strawberry, etc.), plus a range of specialty flavors such as Gooey Cluster, Green Tea, and Marionberry Cobbler. To match the messaging of the web site, the company wanted descriptions that were fun and engaging, but also reinforce the freshness and quality of the product.

"Thanks Richard! Appreciate the subtle touches that really capture the essence of our new messaging strategy."

Art Rowe-Cervany
Marketing Director
Matrix Direct Insurance Services

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