PORTFOLIO

Client: ICB Entertainment Finance

Project: Web Site

Overview: Imperial Capital Bank Entertainment Finance (ICBEF) provides financing to independent film studios and has financed films such as "My Big Fat Greek Wedding" and "The Illusionist."

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Once known as The Lewis Horowitz Organization, the company was acquired to become a division of Imperial Capital Bank. Therefore, the purpose of this web site is to reinforce the company's existing reputation in a highly creative industry, yet do so in a way that conforms to the communication strategy of a conservative financial institution.

"Unquestioningly one of the best copywriters we've ever worked with, Richard Bloch is an excellent thinker with a thorough understanding of branding and direct response. Best of all, his packages pull and our clients respect his smarts, which makes us come back for more."

Walter Hagstrom
Managing Partner
Burton, Livingstone & Kirk

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