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Client: ICB Entertainment Finance

Project: Web Site

Overview: Imperial Capital Bank Entertainment Finance (ICBEF) provides financing to independent film studios and has financed films such as "My Big Fat Greek Wedding" and "The Illusionist."

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Once known as The Lewis Horowitz Organization, the company was acquired to become a division of Imperial Capital Bank. Therefore, the purpose of this web site is to reinforce the company's existing reputation in a highly creative industry, yet do so in a way that conforms to the communication strategy of a conservative financial institution.

"Richard Bloch is the consummate marketing writer -- he knows how to sell with words. When Richard writes for our clients, they get great copy and great results. Don't go anywhere, Richard!"

Doug Smith
Creative Director
Connect Direct

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