Richard Bloch
Richard Bloch
Richard Bloch - Thinker, Writer, Creator
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Portfolio by Media:

Complete List

The links below take you to a page with a more detailed description of the piece. In most cases, you have the choice of viewing the piece in HTML or accessing a convenient and printer-friendly PDF with full copy.

You can also browse my portfolio by industry -- or take a quick peek. And be sure to check out my self-promotions.

Favorite = One of my favorites

Direct Mail: Business

Sun Microsystems  Favorite

Direct mail package on protecting private corporate data through a Web infrastructure management solution

VeriSign  Favorite

Dimensional direct mail package for CXO-level executives on security and regulatory compliance

Autodesk 

Response rate of 35% for this mailing on new design software

Borland  Favorite

Postcard introducing UML modeling solution for efficient software development

Covad 

Envelope package selling business-class broadband service

FileNet 

Direct mail and email offering information kit on enterprise business process management (BPM) software

Frontera 

Direct mail package on J2EE capabilities of ASP service

PeopleSoft 

Self-mailer offering seminar on enterprise resource planning software

California Bank & Trust 

Promotes special line of credit rates for practicing professionals such as doctors and lawyers

Eldorado Bank 

Lead generation package selling business banking products and services

Conway Transportation  Favorite

Direct mail offering new time-sensitive courier service for even the heaviest of shipments

Emery Worldwide  Favorite

Self-mailer on Emery's ability to respond to unusual needs, specifically a request to ship a family of cheetahs

Emery Worldwide  Favorite

Another mailer on an interesting shipment -- the delivery of an Apollo space capsule

Neopost

Mailing offering significant discounts on mailing equipment to businesses impacted by hurricanes Katrina and Rita

Direct Mail: Consumer

Holland America Line  Favorite

Self-mailer romancing Alaska as a destination and Holland America Line as the best option for cruises and tours

Holland America Line  Favorite

A mailing sent from the Netherlands to promote 99-day world cruise

Wells Fargo  Favorite

Interestingly designed direct mail package to encourage use of debit card

Email

Boingo Wireless  Favorite

Promoting extensive network of Wi-Fi hot spots

Orbital Data 

Email offering white paper on WAN optimization solutions

Patent Cafe 

Email selling Smithsonian Kits for Kids

Proxim Wireless  Favorite

Offer of an information kit to K-12 educators on deploying wireless and broadband systems in schools

Sun Microsystems 

Email on protecting private corporate data through a Web infrastructure management solution

VMware 

Information kit offer on building virtualized server infrastructure

Zone Labs

Email to college and university system administrators on IT security

Articles & Newsletters

Matrix Direct

Newsletter created to stay in touch with term life insurance prospects

Holland America Line

A newsletter for staying in touch with prospective Alaska travelers

Holland America Line

Loyalty-building newsletter sent to past cruise passengers

Williams-Sonoma  Favorite

Quarterly employee newsletter

White Papers & Case Studies

Accela Wireless

Brief white paper on mobile wireless technology

Advent Software

White paper on investment management reporting tools

Frontera

White paper, "Future Proofing Your Enterprise"

Pricewaterhouse Coopers 

Case study on management consulting project at Adaptec

Pricewaterhouse Coopers  Favorite

Extensive white paper on new theory of business forecasting

Brochures

Autodesk  Favorite

Brochure/data sheet on manufacturing design software with both 2D and 3D capabilities

Boingo Wireless

Welcome kit for new members of Wi-Fi service

Frontera

Brochure promoting customized services of application services provider (ASP)

Frontera

Collateral on content management system provided through ASP service

First Financial Credit Union 

Series of brochures promoting credit union services with a lifestyle focus

RHK Telecommunications  Favorite

Welcome kit for a premier advisory service designed for CEOs of leading telecom firms

Addison Wesley Publishing

Brochure encouraging professors to adopt textbook

Data Sheets

Autodesk   Favorite

Brochure/data sheet on manufacturing design software with both 2D and 3D capabilities

Autodesk

Data sheet on Autodesk Raster Design, a tool that converts raster images to vector data

EVault

Guide to reseller program for data protection and recovery service

Frontera

Data sheets focusing on individual benefits and services of ASP

Holland America Line

A guide to help travel agents understand the many options for booking Alaska trips

Web Sites

Autodesk

Web site on company's 2D and 3D design engineering software (links to site)

BEA

Direct response landing site introducing service-oriented architecture (SOA) capabilities

Sun Microsystems

Landing Web site on protecting private corporate data through a Web infrastructure management solution

Tavant Technologies

Web site promoting web-based enterprise applications development (links to site)

P. Kraan Corporate Engineers

Site for management consulting firm specializing in technology (links to site)

Sales Letters

Frontera

Lead generation letter for content management services

Matrix Direct

Sales letter for term life insurance

Transamerica

Sales letter promoting reverse mortgages to senior citizens

Holland America Line   Favorite

Long copy letter promoting Alaska travel

Keyword Ads

BEA

To promote service-oriented architecture (SOA) and WebLogic platform

Epiphany

Generate leads for customer relationship management (CRM) software

IPS

Offer an executive management guide to more effective strategic execution

newScale

Promote free guide on software for internal delivery of IT services