PORTFOLIO

Client: Mindjet

Project: CD Folder

Overview: Mindjet's MindManager software is a leading mind-mapping application for project planning and brainstorming, which was promoted to the academic community as a resource for collaboration and exchanging ideas.

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The main concept of this campaign -- "What's on your mind?" -- reinforces the core idea that whatever is on one's mind, MindManager makes planning and collaboration easier. This folder was sent to college professors and graduate students who requested a free trial.

"Providing complex technology content for a quick turn project, Richard was able to grasp the messaging and turn it into an interesting story ... on the first shot!"

Norman St. Jules
Creative Director
Babcock & Jenkins

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