PORTFOLIO

Client: Mindjet

Project: CD Folder

Overview: Mindjet's MindManager software is a leading mind-mapping application for project planning and brainstorming, which was promoted to the academic community as a resource for collaboration and exchanging ideas.

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The main concept of this campaign -- "What's on your mind?" -- reinforces the core idea that whatever is on one's mind, MindManager makes planning and collaboration easier. This folder was sent to college professors and graduate students who requested a free trial.

"Unquestioningly one of the best copywriters we've ever worked with, Richard Bloch is an excellent thinker with a thorough understanding of branding and direct response. Best of all, his packages pull and our clients respect his smarts, which makes us come back for more."

Walter Hagstrom
Managing Partner
Burton, Livingstone & Kirk

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