PORTFOLIO

Client: Mindjet

Project: Direct Mail

Overview: Mindjet MindManager is a leading mind-mapping application for project planning and brainstorming. Although used widely as a business planning tool, MindManager provides the academic community technology for collaboration and exchanging ideas.

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The main concept of this campaign -- "What's on your mind?" -- reinforces the core idea that whatever is on one's mind, MindManager makes planning and collaboration easier. This direct mail was sent to professors and graduate students with research and teaching duties.

"Consistently on-time, on-strategy, and on-call, he's become an essential component of our marketing department."

Tonya DeGance
Marketing Director
Boingo Wireless

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