PORTFOLIO

Client: Mindjet

Project: Email

Overview: Mindjet MindManager is a mind-mapping application for improving project planning and collaboration. While the company's main market is business executives, the company wanted to expand its market to the academic community.

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The main concept of this campaign -- "What's on your mind?" -- reinforces the core idea that whatever is on one's mind, MindManager makes planning and collaboration easier. This email was sent to students with an offer of a 21-day free trial.

"Providing complex technology content for a quick turn project, Richard was able to grasp the messaging and turn it into an interesting story ... on the first shot!"

Norman St. Jules
Creative Director
Babcock & Jenkins

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