PORTFOLIO

Client: Mindjet

Project: Email

Overview: Mindjet MindManager is a mind-mapping application for improving project planning and collaboration. While the company's main market is business executives, the company wanted to expand its market to the academic community.

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The main concept of this campaign -- "What's on your mind?" -- reinforces the core idea that whatever is on one's mind, MindManager makes planning and collaboration easier. This email was sent to students with an offer of a 21-day free trial.

"Richard Bloch is the consummate marketing writer -- he knows how to sell with words. When Richard writes for our clients, they get great copy and great results. Don't go anywhere, Richard!"

Doug Smith
Creative Director
Connect Direct

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Sun Microsystems: Email and microsite offering information on new access control technologies

 

Sun Microsystems: Direct mail package on new access control and management solutions that enhance regulatory compliance

 

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