PORTFOLIO

Client: Wells Fargo

Project: Direct Mail

Overview: By early 2006, the Prime Rate has grown from around 4% to 7%, casuing significant payment increases for Wells Fargo customers with home equity lines of credit.

More

This letter informs customers of an option for locking in a fixed interest rate to protect against future rate increases and to emphasize the bank's empathy with the needs of its customers.

"Richard offers strong strategic ideas at the early stages and smartly written copy during creative development. He is a prince to work with."

Jim Hallock
Executive Creative Director
Agewave Impact

• More testimonials

Wily Technology: Lead generation email for Wily's Introscope 7 web applications management solution

 

Brickwalk: White paper on business requirements for software deployment

 

More samples

• By media
• By industry
• Best of