PORTFOLIO

Client: Wily Technology

Project: Direct mail

Overview: Wily Technology's flagship product, Introscope, offers IT executives sophisticated enterprise-level web applications monitoring and management.

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This package was sent to current customers to announce the release of the latest upgrade, Introscope 7. Because the company prides itself on listening to its customers, the brochure includes a gift card to thank customers for their input. Below the card is a die-cut wheel that spins to match features with benefits.

"Unquestioningly one of the best copywriters we've ever worked with, Richard Bloch is an excellent thinker with a thorough understanding of branding and direct response. Best of all, his packages pull and our clients respect his smarts, which makes us come back for more."

Walter Hagstrom
Managing Partner
Burton, Livingstone & Kirk

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