Autodesk: Direct mail promoting new design automation software. Response rate of 35 percent.

Boingo Wireless: This email pulled better than just about any email I’ve written so far. 

Frontera: Brochure highlighting a sophisticated content management solution for ASP.

Frontera: Direct mail package offering free research report on J2EE. Response rate nearly 5 percent.

Eldorado Bank: Lead generation direct mail promoting business banking services to CEO audience.

Wells Fargo: Interestingly designed direct mail package to promote debit card use.

Holland America Line: Self mailer brochure on Alaska cruises and tours.

Holland America Line: Direct mail sent from the Netherlands promoting 99-day World Cruise.

Conway Transportation: Direct mail offering new time-sensitive courier service.

RHK Telecommunications: Brochure on company’s premier advisory service for CEOs of leading telecom firms.

Emery Worldwide: Direct mail on interesting shipment of a family of cheetahs.

PricewaterhouseCoopers: White paper on new theory of business forecasting.